About Us

What sets us apart is our holistic approach to brand development and deployment.

We know that successful marketing goes way beyond just promoting products or services; it’s about creating meaningful connections with your audience. Whether you’re a small startup or a large corporation, we tailor our strategies to fit your specific needs and objectives, ensuring maximum impact and return on investment.

At Identity Marketing Group, we understand the power of building brands and connecting with audiences. With a deep commitment to excellence and a passion for creativity, we work tirelessly to help businesses like yours stand out in today’s competitive landscape.

Established in Omaha, Nebraska, Identity Marketing Group has been serving businesses both locally and nationally for over two decades. Our roots in the community give us a unique understanding of the local market while our expansive reach allows us to cater to clients across the country.

Our team of seasoned professionals brings a diverse set of skills and expertise to the table, including branding, digital marketing, social media management, graphic design and more. We leverage the latest tools and technologies to deliver innovative solutions that drive results and exceed expectations.

We pride ourselves on our commitment to transparency, integrity, and customer satisfaction. We believe in building long-lasting partnerships with our clients based on trust, communication, and mutual success. When you work with us, you can rest assured that you’re in good hands every step of the way.

Whether you’re looking to launch a new brand, revitalize your marketing strategy or simply boost your online presence, Identity Marketing Group is here to help you achieve your goals.

Mark McCormack - Founder / CEO

Our Values

Our vision and daily interactions with one another are influenced by the values listed below. The fundamental principle of treating people well forms the foundation of our culture.

Show determination.

Facing challenges is unavoidable. We demonstrate the ability to recover from difficulties.

Concentrate on what is important.

We allocate our time, effort, resources, and energy towards activities that will generate the greatest effect.

Supporting the decision or action.

We share our opinions without regard for opposing views, but once a decision is reached.

Have humility.

We conduct ourselves with respect, honesty, and confidence, without ever displaying arrogance.

Exhibit strength and resilience.

We recognize that adversity is a part of life, but we maintain a positive and resilient mindset.

Areas of Proficiency

Discover the ventures we’ve contributed to over the years. Explore a selection from our portfolio to see the impact we’ve made.

Branding

Promotional Products
Company Stores
Printing / Collateral
Corporate Branded Apparel
Trade Shows / Environmental
Recognition / Awards
Brand guidelines
Identity / Logo Design

Discovery

Competitive Benchmarking
Customer Research and Data
Stakeholder / User Interviews
Customer Path Development
AI Data Pull and CRM Send
Event Data Tracking

Digital

Marketing Websites
Digital Products
Ad Serving Platforms
SEO / SEM / PPC
Review Programs
Company Stores
Variable Video

Programs

Our Process

Our process consists of 5 steps, some of which are not visible to the customer. These steps are designed to ensure the best quality of work and also protect your brand.

Strategic Blueprinting

This is the start of our partnership. It's the perfect time for you to share your needs and vision for both your long and short-term goals. Following this meeting, a member of our sales team, who has extensive knowledge of our products and services, will provide you with a list of solutions and products that may suit your requirements.This stage may involve visiting our showroom, having a conference call, or scheduling an on-site visit.
Creative Ideation & Design

We offer product experts to guide you and work with the art department to visualize your vision. We understand not every project needs mockups and we can adapt accordingly. However, multiple mockups will incur charges for the art department's time. Presentations, estimates, and concept approvals help create sales orders for production.
Technical Development & Implementation

In this stage, we begin to really make your dream reality. Our experts send a sales order and request your approval, and you may be expected to provide payment before we can move on to the next step. At this stage, it is important to throughly read the sales order and confirm both the shipping and billing information. If there is a “Firm” event date, you will also want to make sure that is noted appropriately. This stage may include: finalization of art; finalization of products; finalization of terms; sales order approval; deposit invoice payment (if 30-day terms are not established);
Data-Driven Optimization

For digital and web solutions, we analyze performance metrics and refine strategies to continuously enhance digital presence and ROI.
Continuous Evolution & Support

We provide ongoing support, keep updated, and evolve strategies to adapt to changing landscapes.

Our Professional Team

Our group consists of creative individuals who possess skills in innovation and critical thinking. Through teamwork and the integration of our diverse perspectives and expertise, we resolve challenges, generate remedies, and simplify processes for our clients.